Vote for the official Tour de France 2025 poster!

In July 2025, the North of France will host the Grand Départ of the Tour de France. For the occasion, you're invited to choose the official poster for this global event! You have until July 21 to vote.

The Département du Nord, the Région Hauts-de-France and the Métropole européenne de Lille, host communities of the Grand Départ 2025, invite you to choose the concept for the official poster of the Tour de France 2025.

A major competition has been launched, with 5 proposals by local players.

Vote online!

The result will be unveiled on October 29 in Paris, at the official presentation of the Tour de France 2025. In the meantime, the winning poster may still be subject to a few adjustments with the event organizer.

The 5 poster projects in the running

L'échappée belle

What better escape than the Tour de France? In 2025, the escapade takes spectators on a new adventure, represented here by a Made in Hauts-de-France poster:

• dynamic graphics for an incredible sporting challenge
• in vivid colors for the spectacle of French landscapes
• with strong symbols to find everything we love about the Tour.

It's not just a sporting challenge, it's an adventure, and Lille is lucky enough to host the Grand Départ of the next edition!

Like a Tour spectator, this poster takes us on a journey through several universes: First, the escape that evokes the triumphant arrival on the Champs Elysées, featuring the most famous jerseys. Then a dive into the wheels of the bikes on the sides to explore the emblematic stages of the competition. Finally, a nod to Lille and its region, represented by a belfry and a Nord giant.

A full-speed poster to represent the crazy pace of this unique "échappée belle"!

At the heart of our territories

A poster to symbolize the heart of our regions, beating in unison for the Tour de France. A mythical event that forges the greatest athletes, the Tour de France is also, and above all, a tour of France, the France of territories that each year unveils itself to the world. With its roads that plunge us into the heart of our towns and villages, its valleys, its forests and its often forgotten heritage, the Tour de France is a formidable showcase for the heart of France.

This beating heart is France declaring its love for cycling, for its champions, but also for its culture and heritage. From a belfry in the flat lands of northern France to the mountains of the south, the roads of this tour will reveal unsuspected treasures to our childlike hearts.

At last, this beating heart is to celebrate the return of the prodigal son. The 2025 Grand Départ will be held in Lille Nord de France, the cycling heartland that beats every year for the Paris-Roubaix forcats.

A Grand Départ back in France to keep our hearts beating for the Tour de France!

Tour of the giants

This poster celebrates the grandeur of the Tour de France event by bringing together the cyclists, true giants of the road, and the traditional giants of the North. Together, these giants highlight values such as strength, resilience, team spirit and our attachment to tradition.

Every detail of the poster is carefully thought out to evoke the North and our region (belfry, windmill, giant) and the various challenges along the way (mountains, Arc de Triomphe), underlining the importance of local culture in this international competition.

The Tour des Géants is an authentic and vibrant celebration of local identity, through the prism of a world-renowned sporting event.

Writing history

This poster is a visual celebration, with a novel graphic approach: it invites spectators to explore the epic story of a legendary race.

Let us take you on a colorful, festive and sporting adventure, paying homage to the legend of the Tour de France.freely inspired by a comic strip, the graphic blocks interweave, each telling the story of a piece of the Grande boucle. You'll recognize the highlights of the Tour, but also the pride of Lille and its region, the starting point for an event that reflects its image: dynamic and popular.

Let yourself be swept away by the fervour of this popular festival, right up to the final stage leading to triumph!

At the heart of the final sprint

We're in the middle of the final sprint. The cyclists who left their mark on the 2025 edition - yellow jersey, best climber, best sprinter, best young rider... - are making their final efforts before crossing the finish line in the fields. Having covered 3,500 km across France, from the North to the Pyrenees, they seem to be giving up nothing and are determined to finish with panache.

Dancing, the cyclists become one with their bikes, forgetting saddle and pedals. Power becomes light, the wind touches bodies and machines. The athlete becomes an artist.

The clamor gets louder, with the long-awaited, long-dreamed triumphant finish in sight. In a matter of seconds, the race will come full circle. Memories will then be filled with memories of the Giants of the North, the mountains of Flanders, the coastline of Boulonnais, the passes and plains that speak of French beauty.

In the sky, a few vague clouds remain, as if to salute the heroes of the little queen.