The Tour poster, a 100% local creation!
More than 20,000 of you voted on social networks to decide between the 5 projects submitted in the summer of 2024. In the end, the proposal by illustrator Matthieu Prudhomme, alias Wim' (based in Wimereux and Lille), was chosen.
L'Échappée Belle represents a triumphant arrival on the Champs-Élysées, which the peloton will return to this year after a finish in Nice last year. In the background, several symbols of the Grand Départ highlight our region: the giants, the belfries, our UNESCO-listed mining heritage, the Carnival and our beautiful coastline.
"It's a huge honour to be able to enter this very exclusive circle," confided Matthieu Prudhomme, who coincidentally shares the same name as Tour de France director Christian Prudhomme!
This 100% local line-up will leave a legacy of this historic Grand Départ, the 5th to be hosted by Northern France.
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Département du Nord